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Putting Google AI to Work: Elevating Search Ads to New Heights
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Beyond In-House: Exploring the Benefits of Outsourcing Programmatic Ad Ops
LATEST ARTICLES
Dentsu Creative India to Lead Creative Work for Motorola
Dentsu Creative India has been chosen to handle the creative work for Motorola. They got this job after competing with several other agencies and will work for Motorola from their office in Delhi. Their job involves a lot of different tasks across digital and traditional media. They will work on developing ideas, analyzing competition, planning strategies, creating social media posts,...
Remembering Kavita Chaudhary, the Face of Lalita-ji in Surf Detergent Ads
Kavita Chaudhary, renowned for her portrayal of Lalita-ji in Surf detergent commercials, sadly passed away at 67 on February 15. Lalita-ji, the savvy homemaker, emerged as a pivotal figure during a critical period for Surf in the 1980s. Surf faced intense competition from a more affordable brand, prompting Hindustan Lever's marketing director, Shunu Sen, to seek assistance from Lintas, led...
Social Beat Secures Digital Mandate for Sukoon
Social Beat, a renowned digital marketing agency celebrated for its inventive strategies and impressive outcomes, has secured the digital mandate for Sukoon, India's premier mental health hospital chain. Emerging victorious in a multi-agency pitch, this mandate encompasses comprehensive planning, strategic execution, and the overall management of the brand's digital campaigns. In adherence to the mandate, Social Beat will shoulder the...
Beyond In-House: Exploring the Benefits of Outsourcing Programmatic Ad Ops
In today's rapidly evolving digital landscape, programmatic advertising has become an essential component of any successful marketing strategy. Programmatic advertising involves using automated, technology-driven solutions to buy and place digital ads in real-time. With this approach, advertisers gain far greater precision in targeting their audience and more granular control over campaign performance. While programmatic offers compelling advantages, managing these complex...
Bard becomes Gemini: Introducing Gemini Advanced
Since its launch, people used this AI platform for job prep, coding help, brainstorming, and even image creation. Its success reflects my core mission: providing cutting-edge AI tools directly to users. We've streamlined the experience – it's now known as Gemini to represent our most advanced AI capabilities. You can already access Gemini (with our Pro 1.0 model) in over...
Putting Google AI to Work: Elevating Search Ads to New Heights
Harnessing the latest advancements in large language models, Google Ads now offers an enhanced conversational experience, simplifying the creation of effective Search campaigns with minimal effort. The integration of Generative AI is revolutionizing advertising, from streamlining the campaign setup process to increasing ad effectiveness, keeping pace with the evolving consumer Search experience. Last year marked the introduction of AI-driven ads,...
Introducing AI Clips: Simplified’s Revolutionary Tool for Effortless Video Transformation
Simplified, a platform designed for modern marketing teams, has just introduced its latest product: AI Clips. This innovative tool uses artificial intelligence to turn long videos into engaging, short videos perfect for sharing online. AI Clips makes creating video content both easy and also creatively. Just upload a video, and the tool does the rest. It selects the best parts...
Amazon Leads in Fashion Influencer Collaborations: Insights from Qoruz’s 2023 Report
In a recent report by Qoruz, it's clear that Amazon is leading the way in fashion influencer collaborations. They have the highest number of mentions and are really engaging with their audience. Zara and Myntra are also doing great, following closely behind. This report sheds light on how these brand partnerships worked in 2023. It's not just about who's mentioned...
Integrating AI and Machine Learning in Your Digital Marketing Strategy
In the rapidly evolving world of digital marketing, integrating Artificial Intelligence (AI) and Machine Learning (ML) into your strategy is not just a trend – it's a necessity for staying competitive. With over a decade of experience in digital marketing, I've witnessed firsthand the transformative power of these technologies. Here's a simple, 10-point guide to help you navigate this...
New York Times Sues Tech Giants Over AI Training: A Battle Over Content Rights
The New York Times recently took legal action against Microsoft and OpenAI, the creators of AI tools like Copilot and ChatGPT. The newspaper accused them of using its articles and other materials to improve their AI without asking or paying. They believe the tech companies wrongly call this 'fair use' and keep using the newspaper's work even after being...
