Harnessing the latest advancements in large language models, Google Ads now offers an enhanced conversational experience, simplifying the creation of effective Search campaigns with minimal effort.
The integration of Generative AI is revolutionizing advertising, from streamlining the campaign setup process to increasing ad effectiveness, keeping pace with the evolving consumer Search experience. Last year marked the introduction of AI-driven ads, coupled with our commitment to providing advertisers opportunities to engage potential customers throughout their search journeys. We’re excited to share the latest developments in this area.
Recently, we’ve been integrating Gemini, our most advanced AI model, into key products like Google Ads. Gemini enhances the conversational experience, making it more intuitive and efficient. This is just the beginning of its integration.
English-speaking advertisers in the U.S. and U.K. now have full beta access to this improved conversational experience in Google Ads, with plans to expand globally to all English-speaking advertisers in the coming weeks. Additional languages will be supported soon, and we’re eager to receive your feedback.
This conversational interface is designed to facilitate the creation of superior Search campaigns. By combining your expertise with Google’s AI, and starting simply with your website URL, Google AI assists in crafting optimized Search campaigns, generating pertinent ad content, including creative elements and keywords.
Our trials with a select group of advertisers have shown that this approach simplifies the creation of high-quality Search campaigns. We use a metric called Ad Strength to evaluate the relevance, quality, and diversity of your ad copy, scoring from “Poor” to “Excellent.”
I found the conversational experience very easy to use. It helped me create even more high-quality ads with ‘Good’ or ‘Excellent’ Ad Strength, which has further improved the performance of my campaigns.Tom Foster
Paid Search Manager at Page1
As the trend towards visual Search grows, creating impactful images can be challenging. Our conversational experience now suggests AI-generated images, drawn from your landing page, to enhance campaign effectiveness. This feature, to be introduced soon, ensures all assets, including images, are approved by advertisers before campaign launch.
We’re also introducing SynthID, a tool to invisibly watermark and openly tag AI-generated images in Google Ads, ensuring transparency.
Data reveals that small businesses utilizing the conversational experience in Google Ads are 42% more likely to achieve “Good” or “Excellent” Ad Strength. This is significant, as there’s a strong link between Ad Strength and conversion rates. For instance, improving Ad Strength from “Poor” to “Excellent” in responsive search ads can lead to an average increase of 12% in conversions.
Embracing AI with Responsibility and Boldness Our excitement for AI’s potential to add value for both consumers and advertisers mirrors the industry’s sentiment. AI’s rapid evolution is constantly unveiling new possibilities and opportunities. We are confident that AI will continue to enhance our products.
Our commitment to responsible AI development and application is unwavering, guided by our AI principles established in 2018.
